MUST

The MUST project aims to equip university staff with the necessary skills to effectively create and utilize multimedia technologies. By doing so, they can generate more engaging and authentic content for educational research, university-community projects, and communication.

The COVID-19 pandemic has compelled universities to transition to online platforms, but many staff members lack the knowledge and trust in these tools. Despite existing efforts at the European University level, the complete transformation to online education has been slow, and Entrepreneurial Universities are not yet widespread.

Therefore, the MUST project is crucial and urgently needed to address the current education crisis and swiftly establish a comprehensive digital presence for each university. While e-learning platforms like Moodle already exist, incorporating multimedia elements can enhance the learning experience and foster vibrant online communities.

Digital media present valuable learning opportunities for both internal university stakeholders (academic staff and students) and external community members (LLP and CVET affiliates). Skilled university staff can support internal processes and university-community projects by creating compelling visual narratives, conducting experiments and demonstrations, employing transmedia techniques, and more. This fosters the transfer of knowledge and innovation, promotes LLP and CVET initiatives, and enhances social and cultural projects, university offerings, and advertising efforts.

The MUST project aims to develop tools to train university staff in creating and using multimedia technologies effectively, so that they have the skills to create more realistic and attractive content of their communication in education research and university-community projects.